Founded in 2015, CURICH WEISS AMPLIFY is an agency specializing in luxury travel, hospitality, real estate, and lifestyle brands. This past year, the firm executed high-impact campaigns including over-the-top weekend experiences at Nemacolin and curated programs for Major Food Group restaurants in Dallas. They also organized co-branded influencer trips with Splits 59 and strategic launches for Hard Cut Vodka and Cathay Pacific, integrating press, influencer, and event activations to reach key audiences. In the spirits space, the agency hosted an intimate press event for Glengoyne 24YO White Oak, engaging top-tier media and tastemakers. To maintain its high caliber of work and nurture talent, the agency actively supports its team through learning opportunities such as WSET certifications in wine & spirits, sponsoring attendance at key hospitality conferences, and engaging in community initiatives like Project Angel Food in Los Angeles.
Leadership team:
James Curich, Co-Founder & Co-CEO
John Weiss, Co-Founder & Co-CEO
Zach Groth, Vice President
Molly Bailey-Andrade, Vice President
Greg Calejo, Partner
Daniel Benedict, Partner
Notable clients:
The Ritz-Carlton Portland, The Ritz-Carlton Maui Kapalua, Nemacolin, Major Food Group (Carbone, Sadelle’s, Vino), World’s 50 Best Bars, North America’s 50 Best Bars, Coldwell Banker Commercial, H|X Hurtigruten Expeditions, La Maison du Chocolat, Verlasso Salmon, Flaviar, Southern Glazer’s Wine & Spirits, Sunshine Punch, The Pale by Sasha Lichine, Phillips Distilling Co. (Prairie Organic Spirits, Kamora Coffee Liqueur, SixSip), The Flatiron Room, Ian Macleod Distillers (Glengoyne, Rosebank, Tamdhu, Isle of Skye, Smokehead, Edinburgh Gin)
New clients:
Wrexham Lager (Ryan Reynolds, Rob McElhenny), Cathay Pacific, The Ranch at Rock Creek, The Ritz-Carlton Lake Tahoe, The Ritz-Carlton New York, Central Park, Fora Travel, Hard Cut Vodka (Dolph Lundgren), As One Cru (Chris Radomski, Darius Rucker, and more), Lloyd’s Cellars, Copalli Rum, Gonzalez Byass USA (Beronia, Domaine Wachau, Veramonte, Primus and more), Crillon Importers (Absente, Absinthe Refined, Rhum Barbancourt), Hotel Chocolat
