Blended Strategy Group (BSG) is a female-founded, Los Angeles-based strategic marketing and communications agency that specializes in celebrity and influencer procurement, PR, paid growth, and social media. Over the past year, the agency expanded its client roster to include major brands and Fortune 500 companies such as poppi Soda, JPMorgan Chase, Henkel Corporation, and Shiseido, with over half of clients engaging multiple agency services for fully integrated campaigns. Key client successes of the past year include work for Schwarzkopf Professional, where BSG negotiated brand ambassador alignments and helped the company coin over 25 hair color trends; OLLY Wellness, where BSG secured Ashley Graham as a long-term ambassador and activated the brand’s first WNBA partnership; and The Radio City Rockettes, elevating the troupe year-round and celebrating their 100th anniversary with events, celebrity alignments, and viral media coverage. BSG also drives brand partnerships and celebrity content campaigns, generating millions of impressions and significant earned media value, and played a leading role in FireAid, a benefit concert supporting LA wildfire victims, which raised $100 million. Most recently, the agency launched a full rebrand and introduced the Blended Creator Network to connect creators and brands nationwide. 

Leadership team: 

Allison Statter, Founder & CEO

Michelle Barry, President

Sarah Parker, SVP, Brand Partnerships, Celebrity/Influencer Procurement

Ryan Clark, SVP, Integrated Marketing, Communications & PR

Heather Sheeley, VP, Social

Notable clients:

The Radio City Rockettes, Olly Wellness, Shiseido Fragrances (Issey Miyake & Narcisco Rodriguez), Shake Shack, Kevin Bacon, Chris Pratt

New clients: 

poppi Soda, Avaline Wine, ONYX Professional, JPMorgan Chase (Chase Sapphire), Henkel Corporation (Schwarzkopf Professional & Schwarzkopf Masterbrand)