Berk Communications is an independent, award-winning public relations agency renowned for building and protecting brand and talent reputations worldwide. With a focus on sports, entertainment, consumer lifestyle, travel, food and beverage, and technology, Berk combines strategic storytelling with cultural insight to drive impact and relevance for its clients. Over the past year, the agency has delivered standout campaigns that exemplify its bold, “Watch Us Work” ethos. For Unrivaled, Berk executed a comprehensive communications plan positioning the league as a disruptive force in professional sports, coordinating executive hirings, media rights deals, league partnerships, and player announcements while engaging top-tier media outlets. For The Cheesecake Factory, the team highlighted menu innovation and cultural relevance, leveraging viral trends to amplify coverage across food, lifestyle, and national news outlets. Berk also redefined the World Series of Poker with inclusive storytelling and immersive experiences, spotlighting female players and diverse participants to modernize poker’s cultural image. In response to the Los Angeles wildfires, Berk guided Fanatics’ #LAStrong initiative, coordinating with 18 teams and leagues to launch limited-edition merchandise for charity, managing media, social, and influencer channels - driving meaningful community engagement through large-scale pop-up events.
Leadership team:
Dustin Sveum, Managing Director & Chief Client Officer
Melanie Van Dusen, Executive Vice President
Abbey Scalia, Senior Vice President
Marc Sausa, Senior Vice President
Laura Kepus, Vice President
Chris Bartels, Vice President
Notable clients:
Fanatics, PUMA, The Cheesecake Factory, Caesars Entertainment, Unrivaled, IBM, Comcast Xfinity, Carolina Panthers, Beats by Dre
New clients:
National Women’s Soccer League (NWSL), Tommy John, Meek Mill, Athleta, Caesars New Orleans, Caesars Republic Lake Tahoe, Sports Illustrated, National Thoroughbred League (NTL), Pro Sport Management, League One Volleyball (LOVB)
