Becca is a woman-founded strategic communications agency at the intersection of culture and hospitality, with offices in New York, Los Angeles, and London - and a very full plate. In 2024, the agency launched Parrish Co, a strategic advisory leveraging founder Becca Parrish’s 20+ years of experience to help institutions, retail, real estate, and finance connect to culture through high-touch, detail-driven strategy. Over the past year, Becca also strengthened relationships with clients including World’s 50 Best Restaurants, Commander’s Palace, Crystal Hot Sauce, and PDT, while continuing to elevate Le Bernardin, Kisa, Huso, Ralph Lauren Hospitality, and MML Hospitality. Notable projects included introducing Taipei’s Din Tai Fung to NYC, launching Wegmans’ first NYC restaurant, and supporting culinary programming at Rockefeller Center and The Spiral. The agency also activated pop-ups, fundraisers, and high-profile openings such as Damian by Enrique Olvera in LA and Clark’s Oyster Bar in Montecito and Menlo. In design and experiential work, Becca oversaw Rockwell Group’s Casa Cork activation during Milan Design Week and hosted events with Roman and Williams. Across hospitality, culinary, and design, the agency consistently united communities, creating meaningful, memorable experiences. 

Leadership team: 

Becca Parrish, Founder & CEO

Jee Won Park, Chief Client Officer

Jenny Macksamie, Chief of Staff & Events

Pei-Ru Keh, VP, Brand Strategy

Elise Merghart, Strategic Director

Tanya Layzell-Payne, Managing Director, Becca Europe

Lauren Fonda, Managing Director, Becca Los Angeles

Notable clients:

Eric Ripert & Le Bernardin, New York City; Ralph Lauren Hospitality (The Polo Bar, Ralph’s Coffee); Mashama Bailey & The Grey, Savannah; Emeril Lagassé, EJ Lagassé & The Emeril’s Group, New Orleans; Enrique Olvera & Casamata, Mexico City & USA; William Bradley & Addison Restaurant, San Diego; April Bloomfield & MML Hospitality (Austin, Houston, New Orleans, Aspen, Montecito & Menlo Park); La Mercerie, New York City; Tara Monsod & ANIMAE and Le Coq (Puffer Malarkey Collective), San Diego; C as in Charlie & Kisa, New York City; Papa San, New York City; American Gonzo Food Corp (American Beauty, Superba Food & Bread, The Win~Dow, Pitfire Pizza), Southern California; Baekjeong, Los Angeles; Jeff Bell & Mixteca; Kees, New York City; Rockefeller Center & Tishman Speyer; The Spiral, New York City; The Chloe & The Celestine, New Orleans, Nashville; Casa Dragones Tequila; Marky's Caviar; Rockwell Group & The Cork Collective.

New clients: 

Commander’s Palace; CREW (Fairweather, Grand Banks, Drift In, Fireboat, and The Yacht Club); Crystal Hot Sauce; Huso; Mixteca and Kees (Jeff Bell); MML Hospitality (Clark's Oyster Bar, Jeffrey's, Swedish Hill, ByGeorge, Hotel Saint Vincent and Sixth & Blanco); North America's 50 Best Restaurants; Rockwell Group; The Chef Conference; The Taco Stand; Tuxedo Hospitality (Soso's, Chinese Tuxedo, The Tyger); Wegmans | Next Door; Workstead; World’s 50 Best Restaurants