BOLD PR is a New York City–based agency specializing exclusively in beauty, offering deep expertise to generate meaningful coverage and awareness for clients. Over the past year, BOLD PR has been instrumental in several standout brand moments, including Lancôme’s 25th anniversary of Juicy Tubes, the launch of Fenty Hair, and Milk Makeup’s Cooling Water Jelly Tints. For Lancôme’s Juicy Kissing Web campaign, which featured Y2K celebrities’ nostalgic yet modern content, BOLD PR garnered robust coverage across influencer and media channels, amplifying the initiative while telling the full story of the iconic Juicy Tubes. Fenty Hair earned 25 U.S. beauty awards in its first year, with BOLD PR showcasing Rihanna’s viral styling moments to emphasize the brand’s “Beauty for All” mantra. Milk Makeup’s Water Jelly Tints generated massive excitement pre-launch with a 60,000-person waitlist and appeared on numerous “Best of” lists across beauty media. Across all campaigns, BOLD PR combines strategic planning with nimble execution, leveraging its expertise in talent alignment, content creation, and influencer partnerships to drive cultural relevance and lasting brand impact.

Leadership team: 

Jodi Balkan, President

Danielle Steinman, SVP

Alexandra Dishi, SVP

Lindsay Tarrant, SVP

Notable clients:

Lancôme, Armani Beauty, Fenty Beauty, Pat McGrath Labs, Milk Makeup, Tweezerman, GHD, Maison Margiela Fragrances, Mugler Fragrances, Ralph Lauren Fragrances, Viktor & Rolf Fragrances, Biossance, JVN, St Tropez

New clients: 

Shiseido, NYX Cosmetics, Azzaro Fragrances, Madison Reed