BMF is an integrated creative marketing agency known for delivering culturally resonant brand experiences worldwide. In the past year, BMF expanded its global footprint with a new Hong Kong office, strengthening its “GLOCAL” strategy for APAC markets. The agency led the launch of the Marriott Media Network, securing exclusive coverage in marketing trades and amplified through engagements at Cannes Lions. Beauty and wellness clients saw notable success: ZO Skin Health tripled press coverage, while SPANX hosted its first wellness-focused press and influencer event. Luxury travel and lifestyle brands were elevated through targeted storytelling: Tourism Fiji’s “Loloma Hour” earned top-tier media coverage; Waldorf Astoria Costa Rica Punta Cacique and The St. Regis Bal Harbour secured major lifestyle press; and Lilly Pulitzer was featured in HBO’s The White Lotus and Netflix’s Sirens. Also of note: four properties the agency looks after - including Andaz Tokyo Toranomon Hills and The Ritz-Carlton San Francisco - were named to Forbes Travel Guide’s inaugural Star Bars list. Through integrated campaigns and strategic media placements, BMF continues to deliver results that combine global reach with cultural resonance. 

Leadership team: 

Bruce Starr, CEO

Brian Feit, Partner

Ed Starr, Partner

Katie Rappaport, EVP Client Services

Tomas Seefried, SVP of PR & Partnerships

Ally Roos, VP, PR

Kareem Cervantes, VP, Communications

Notable clients:

Ava Resort Cancun, Crystal, Hilton Cancun Mar Caribe, Lilly Pulitzer, Loews Hotels & Co, SPANX, Sunglass Hut, The Carlyle, The Ritz-Carlton, San Francisco, Tourism Fiji, Waldorf Astoria Costa Rica Punta Cacique, Waldorf Astoria Monarch Beach, Wells Fargo, ZO Skin Health

New clients: 

Andaz Tokyo Toranomon Hills, LensCrafters, Marriott International, St. Regis Bal Harbour, Tales of the Cocktail Foundation