With a ten-person executive team boasting 15–23 years of tenure with the agency, Alison Brod Marketing + Communications (ABMC) provides integrated services spanning media relations, influencer marketing, celebrity acquisition, creative marketing, and crisis management. The agency just experienced a landmark year, expanding its Latin division to a dedicated seven-person team, tripling its influencer marketing division over two years, and also significantly growing its celebrity division. Notable client growth included expanding L’Oréal from one to ten brands, Kraft Heinz from one to 13 brands, and Inspire Brands from one to five. Recent campaign highlights include Ore-Ida’s “Heir Richie” March Madness activation, which turned a BYU star’s family legacy into fan engagement and NIL content; Jet-Puffed Marshmallow Dip and Decorate Dozen, a festive, mess-free Easter egg decorating kit designed as an affordable alternative amid high egg prices; and Coors Light Chill Face Roller for the Super Bowl, a playful product launch combining the beauty trend of face rolling with the brand’s signature chill. Through strategic insight, personal relationships, and a 13,000-square-foot showroom showcasing dozens of beauty and lifestyle brands, ABMC continues to deliver high-impact work that energizes brands and positions the agency as a trusted partner for both client and agency collaborators.
Leadership team:
Alison Brod, Founder
Notable clients:
L’Oréal (10 brands including Garnier, Kiehl’s, Kerastase, Lancome), Neutrogena Global, Dyson, Charlotte Tilbury, Inspire Brands (Dunkin, Sonic, Arby’s, Jimmy John’s, BWW), Kraft Heinz (13 brands), Molson Coors, Stonyfield, Siggi’s, Santa Margherita Wines, Rock and Roll Hall of Fame, Ryan Reynolds’ Aviation Gin, IHG Hotels, SodaStream, Frida
New clients:
Lands’ End, Newell Brands (Coleman, Crockpot), Kimberly-Clark (Huggies, Kotex, Pull-ups), Tarte, Tru Fru, Shu Uemura, Philosophy Beauty