5WPR, founded in 2003, is a full-service PR agency with more than 250 professionals serving clients across B2C, B2B, public affairs, crisis communications, and digital marketing. Over the past year, 5WPR delivered measurable impact across industries including food and beverage, beauty, technology, and consumer wellness. Notable client campaigns included work for Ghirardelli, where 5WPR orchestrated a bicoastal launch which sold out in hours; Tineco, where the agency implemented a multi-channel program that drove record-breaking sales; and Lumistella Company, helping elevate The Elf on the Shelf brand and its co-CEOs while generating billions of media impressions. The team also supported THC beverage brand Wynk and haircare brand Wavytalk, and earned recognition for B2B and tech campaigns, including a Stevie Award for cybersecurity client Huntress. Committed to cultivating an inclusive and innovative culture, 5WPR invests in mentorship, professional development, and DEI programming to ensure its team delivers strategic, creative results for clients.

Leadership team: 

Ronn Torossian, Founder & Chairman

Matthew Caiola, CEO

Erica Kirwin, CPO

Peter Greer, CFO

Notable clients:

Alto Canto Tequila, Blue Bottle Coffee, Cosnova Beauty (essence Makeup, Catrice Cosmetics), Delta Children, Foxwoods Resort Casino, Ghirardelli Chocolate Company, G-SHOCK, Hungryroot, i-ENVY by KISS, Innersense Organic Beauty, Ippodo Tea Co., It’s a 10 Haircare, PlayStation, Rosa Mexicano, Sam Adams Brewing the American Dream, Sea Tales, Stokke, The Honest Kitchen, The Lumistella Company, The Pioneer Woman, Tineco, Wavytalk, WONDERSKIN, Wynk

New clients:

Acme Smoked Fish, Amazon DEI, Colgate Palmolive Skin Health (PCA SKIN, Filorga), Darco Spirits, KPOT, Luckin Coffee, Nissan, Nordstrom Beauty, PetAg, SkinSpirit, The King Cookbook