Zev Norotsky

ENTER

CEO + Founder

Zev Norotsky is the Founder and CEO of ENTER, a Los Angeles–based experiential agency and brand incubator that bridges culture, creativity, and commerce. A leading voice in modern brand experience, Zev has built ENTER into a go-to partner for companies seeking to connect with audiences through immersive storytelling, digital innovation, and real-world engagement. Most recently, he led AT&T’s Turn Up The Love concert series, a nationwide campaign that celebrated LGBTQ+ voices through live music and community events. Zev oversaw the Lacoste × Ricky Regal (Bruno Mars) collection launch, transforming a fashion debut into a cross-cultural experience merging luxury and streetwear. He also developed Lands’ End’s Crosby Street Market pop-up, which reimagined retail as an interactive environment that blended design, lifestyle, and local engagement. A cultural strategist at his core, Zev continues to push the boundaries of how brands live in culture—blending authenticity, creativity, and connection to shape the next era of experiential marketing.

Career Highlights:

• Developed and executed award-winning campaigns for brands including AT&T, Uber, YSL Beauty, Lacoste, and lululemon.

• Pioneered hybrid experiential models integrating live events, digital storytelling, and influencer engagement to extend brand impact beyond physical spaces.