Yami Alvarado

Carma Connected

Senior Vice President

Yami Alvarado is Senior Vice President at Carma Connected, where she leads national and local campaigns for some of the most influential names in hospitality, lifestyle, and the arts. Overseeing marketing and communications for clients including 1 Hotel South Beach, Faena Miami Beach, Wynwood Walls, and W Fort Lauderdale, she directs integrated strategies that bridge traditional PR, experiential activations, and digital storytelling. At Carma Connected, Yami has played a leading role in shaping some of Miami’s most talked-about brand moments. She helped launch The Messi Experience, one of the most anticipated interactive attractions in the U.S., and directed E11EVEN Miami’s grand opening campaign, positioning it as a global nightlife and entertainment icon. She also reimagined 1 Hotel South Beach’s post-pandemic narrative through a wellness-driven approach that reinforced its identity as a leader in sustainable luxury hospitality. Known for her creative instinct and ability to anticipate cultural shifts, Yami has become a key force in shaping Miami’s modern hospitality scene.

Career Highlights:

• Directed the grand opening campaign for Conrad Miami, earning national and international media coverage and industry recognition.

• Led the award-winning Best Memory campaign for The Mutiny Hotel, generating significant brand awareness and measurable ROI.

• Served in senior roles at Diamond Public Relations, South Beach Group Hotels, TARA, Ink. Public Relations, and Cheryl Andrews Marketing Communications.