Victoria Menechella Bello

Groupe Barriere

Regional Director of Marketing

Victoria Menechella Bello is Regional Director of Marketing & Communications for Groupe Barrière Americas, where she oversees brand strategy, press, social, and partnerships for the group’s properties, including Fouquet’s New York and Le Carl Gustaf St. Barth. Since joining Groupe Barrière, she has led the brand’s introduction to the U.S. market—shaping its identity at the intersection of French heritage and New York modernity. Her work has included the concept and launch of the “New York vs. Paris, Cannes, and St. Barths” series, a cinematic campaign that reimagined the Barrière world through cross-cultural storytelling. She was also behind a series of luxury partnerships—from the Loewe Bar Takeover and High Iced Tea with La DoubleJ to collaborations with Nick Fouquet and Hunza G—that positioned Fouquet’s New York as a downtown destination for design, fashion, and culture. Known for her editorial sensibility and innovative approach to in-house content creation, Victoria has built an agile creative structure that allows her team to produce timely, high-impact storytelling and foster lasting influencer relationships with ambassadors such as Elsa Hosk and Yhasmina Ferrara.  

Career Highlights: 

• Former Director of Marketing at The Mark Hotel, where she oversaw campaigns that earned Travel + Leisure’s “Best Hotel in America” and “Best Hotel in New York.”

• Launched Le Shop, The Mark’s e-commerce platform, extending the hotel’s brand experience beyond its walls through curated retail. 

• Served as Director of Marketing for The Fifth Avenue Hotel, developing the pre-opening brand strategy, voice, and cultural positioning.