Richard McLeod

Merrell

Chief Marketing Officer

Richard McLeod is Chief Marketing Officer at Merrell, where he leads global marketing strategy and the development of modern, integrated capabilities that position the brand as a global leader in the outdoor, active, and lifestyle space. With over two decades of senior leadership experience, Richard has built and evolved some of the world’s most recognizable brands through storytelling that connects culture, creativity, and purpose. Previously, he held senior marketing leadership roles at Champion and Canada Goose, where he helped evolve both brands through culturally driven storytelling and purpose-led campaigns that deepened consumer connection. Across his career, Richard has championed a people-first approach to marketing—fusing authenticity, innovation, and cultural insight to drive brand impact and long-term growth.

Career Highlights:

• Led Champion’s “No Permission” campaign, a finalist for Ad Age’s 2025 Creativity Awards: Experiential Campaign of the Year.

• Named to The Lead’s Direct 60 Forum, recognizing executives redefining go-to-market strategies through technology, innovation, and data-driven brand building.

• Former Senior Vice President of Brand at Canada Goose, where he advanced the brand’s global storytelling and growth strategy.