Rachel Conlan

Binance

Global Chief Marketing Officer

Rachel Conlan is Global Chief Marketing Officer at Binance, where she leads global brand strategy, partnerships, and community engagement for the world’s largest digital asset exchange. Since joining the company, she has transformed Binance’s marketing approach through campaigns that humanize crypto and bridge culture, sport, and technology. Under her leadership, Binance has launched global initiatives such as Humans of Binance, a storytelling series spotlighting real users and their journeys into Web3, and high-profile partnerships including collaborations with the BWT Alpine F1 Team and The Weeknd’s world tour—bringing blockchain innovation to new audiences through fan tokens, digital collectibles, and immersive experiences. Rachel also spearheads Binance’s grassroots community strategy, overseeing thousands of local events each year and flagship gatherings like Binance Blockchain Week, which continues to set the global standard for crypto conferences. Known for her people-first leadership, Rachel has built and leads a global team that is 50% women, helping redefine what representation and inclusivity look like in tech and finance.

Career Highlights:

• Former Global Head of Brand Partnerships at OKX, where she led campaigns that connected Web3 with mainstream culture.

• Previously held senior roles at CAA and Havas, developing global brand partnerships across sports and entertainment.

• Recognized industry leader shaping the evolution of marketing in Web3 through authentic storytelling, inclusive leadership, and large-scale community engagement.