Marcomms’ Most Influential, 2025: Megan Fay

Megan Fay

CLEARSTEM

SVP of Brand

Megan Fay is SVP of Brand at CLEARSTEM, where she has led the brand’s growth and comprehensive refresh, shaping packaging, imagery, and visual identity to resonate with consumers while positioning CLEARSTEM as a leading authority in acne-safe skincare. She directs brand strategy, overseeing product launches, influencer-led campaigns, social and digital storytelling, retail expansion, and immersive experiential activations. Megan has spearheaded hands-on initiatives to bring CLEARSTEM’s story to life, including creating a facial studio within Fouquet’s to give media first-hand product experiences and hosting a rooftop event at SPENCER’s spa to showcase the brand’s refreshed packaging to influencers and editors. She’s honed an expertise for designing immersive influencer-led product experiences that combine education and hands-on demonstrations to highlight the brand’s clean, acne-safe approach—blending lifestyle storytelling with clinical credibility. 

Career Highlights:

  • Drove category expansion and retail placement strategy at Versed, introducing color cosmetics and expanding consumer access.

  • Managed brand development and go-to-market execution at Maesa, overseeing product launches across mass and prestige channels.

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