Maria Varvarikos

ZOÏ Agency

Founder

Maria Varvarikos is Founder and President of ZOÏ Agency, a full-service brand communications agency recognized for blending strategic storytelling with creative innovation across fashion, beauty, design, hospitality, and lifestyle. With over 25 years of experience, Maria has built ZOÏ into a trusted partner for globally recognized brands, focusing on authentic narratives and relationship-driven strategies. She has shaped H&M’s Canadian launch through multi-city events, celebrity collaborations, and influencer engagement, positioning the brand as both fashion-forward and accessible. She elevated GOODEE’s global presence by highlighting sustainable design and ethical sourcing through media and lifestyle storytelling. For Four Seasons Hotels & Resorts, she crafted destination campaigns that combined curated press trips with immersive experiences, connecting luxury travel to art, design, and culture. Across every initiative, Maria’s work consistently amplifies brand stories with creativity, cultural resonance, and lasting impact. 

Career Highlights:

Built ZOÏ Agency into a leading agency known for integrating creativity, brand narrative, and authentic relationships for global clients.

Recognized with industry accolades including the Young Entrepreneur of the Year DEKA Award and Concordia University’s 50 Under 50 Shaping Tomorrow List.

Serves as a board member and advisor for organizations including C2 Montréal, the DESTA Black Youth Network, and the Musée d’art contemporain de Montréal