Lisa Peterson

EY Americas Consulting

Chief Marketing Officer (CMO)

Lisa Peterson is Chief Marketing Officer at EY Americas Consulting, where she has transformed the firm into a challenger brand in technology and consulting. She has redefined the CMO role for the AI era, integrating strategy, finance, and creative storytelling to break down silos and drive measurable business impact. At EY, Lisa oversees marketing, digital and social media, events, partnerships, and publications, leading campaigns that elevate the firm’s profile and position it as a thought leader in AI and business transformation. She has pioneered initiatives such as the “Proof, Not Promises” campaign, which showcases clients as the heroes of their stories and highlights EY’s AI capabilities, and the launch of EY Studio+ at Cannes Lions, uniting EY’s services across marketing, design, sales, and technology. Lisa also created the “Editorial Impact Windows” model, focusing strategic content around key market moments, and has built strategic partnerships with marquee publishers to produce editorial-style content that reinforces EY’s expertise. Through proprietary research initiatives, including the AI Anxiety in Business and 2025 Cybersecurity surveys, she has advanced EY’s reputation as a trusted advisor on the future of AI, business transformation, and human-centered technology. She has also championed a cultural shift within EY’s marketing team, prioritizing adaptability, collaboration, and innovation in hiring and team development.

Career Highlights:

• Helped establish an M&A department at Berkshire Hathaway.

• Recognized as an industry thought leader, speaking at Cannes Lions, AI Summit NYC, and other major conferences on AI, marketing innovation, and business transformation.