Libby Strachan

Free People

Director of Brand Marketing

Libby Strachan is Director of Brand Marketing at Free People, where she has helped evolve the iconic retail brand into a culturally resonant, influencer-driven powerhouse. With a breadth of experience across fashion, beauty, lifestyle, and wellness, she leads the brand’s 360° marketing strategy—overseeing social media, influencer partnerships, celebrity collaborations, and experiential activations. Under her leadership, Free People has seen remarkable growth in awareness and engagement through campaigns that merge creativity with cultural impact. Libby spearheaded Free People’s acclaimed entertainment collaborations, including the partnership with Daisy Jones & The Six and the Yellowstone campaign with Paramount, both of which became standout moments for the brand. She also introduced innovative brand experiences such as Free People’s live shopping channel and the Blank Street Coffee partnership, connecting the brand to new audiences through storytelling and collaboration, while expanding the brand’s cultural footprint through music and film partnerships including Free People Sessions, Stagecoach Music Festival, and Sundance Film Festival.

Career Highlights:

• Held brand and partnership roles at The Nue Co. and Who What Wear, where she helped launch consumer lines for Target.

• Frequent speaker and panelist at industry events including ShopTalk, The Lead Summit, Brand Innovators, and TikTok and Vogue Business panels.