Leora Novick

Persephone Social

Founder & CEO

Leora Novick is a leading voice in luxury hospitality marketing and the founder and CEO of Persephone Social, a creative agency redefining how top-tier hotels connect with global audiences. With 15 years of experience across travel journalism and digital strategy, she brings a rare blend of storytelling and performance marketing expertise. Since launching Persephone Social in 2020, Leora has partnered with notable brands including Aman, Viceroy, Park Hyatt, Alila, Raffles, and Ritz Reserve. She and her team have launched innovative campaigns that not only elevate brand identity but also drive measurable business impact—like the Hamilton Princess x Steamline Luggage collaboration and the Sugar Beach Sticker Gif collection, which earned more than 9 million organic views. Her work has exemplified what social media can achieve in the luxury travel space—blending creativity, culture, and commerce to generate millions in direct revenue for clients each year.

Career Highlights:

• Led social media at Chandelier Creative. 

• Orchestrated viral social media campaigns for Hamilton Princess x Steamline Luggage and Sugar Beach. 

• Invited speaker at the inaugural Travel + Leisure World’s Best Summit and multiple Leading Hotels of the World conferences.