Krista Drew

Pernod Ricard

Sr Director Brand Communications

Krista Drew is a seasoned leader in wine and spirits communications, with over 15 years of experience driving brand growth and cultural relevance across global portfolios. She currently manages communications across Pernod Ricard’s full portfolio, leading a team across earned media, experiential marketing, and strategic partnerships. Krista oversees hundreds of brand experiences annually for labels including Absolut, Jameson, Kahlúa, Malibu, Skrewball, Jefferson’s, Del Maguey, and Altos, ensuring every activation aligns with both brand and business objectives. Known for her fearless approach, Krista has helped restore Absolut to cultural prominence through high-profile ambassador partnerships, creative product activations, and PR-driven stunts, including collaborations with Paris Hilton, Coachella, Pride, and Sabrina Carpenter’s North American tour. With Jameson, she has spearheaded initiatives to engage younger consumers and Hispanic audiences, including a partnership with Major League Soccer and off-pitch cultural activations with artists and designers. Through her leadership, Krista has developed strategic playbooks for brand experiences and partnerships, enabling her teams and partners to deliver consistently impactful campaigns across multiple markets.

Career Highlights:

• Established herself as a key leader upon joining Pernod Ricard’s Wine & Champagne division, overseeing brand communications for Perrier-Jouët, Campo Viejo, and other leading labels.

• Oversees hundreds of brand experiences annually across labels.

• Started her wine and spirits comms career at Remy Cointreau.