Kayla Lee

Autumn Communications

VP, Growth Marketing / Affiliate

Kayla Lee is Vice President of Growth Marketing at Autumn Communications, where she leads the agency’s fast-growing Affiliate & Performance Marketing division. Since joining in 2024, she has transformed affiliate marketing into a core growth engine, expanding the team, guiding strategy for more than 30 clients, and driving significant sales and measurable business impact. Her work with clients such as Caraa, Leatherology, and Willow demonstrates how affiliate marketing can serve as both a revenue driver and a brand-building platform. For Caraa, she redesigned the affiliate strategy to incorporate mid-funnel, brand-aligned partners, fueling multi-channel growth. For Leatherology, she scaled the affiliate program from three to 36 active partners, integrating performance-driven initiatives with PR and influencer content to increase revenue and elevate brand visibility. For Willow, she developed a targeted partner strategy combining mom-founder content, community publishers, and medical/lifestyle creators, generating both substantial affiliate revenue and heightened engagement with key audiences. Under her guidance, the agency’s affiliate marketing division has evolved into a space where teams feel inspired to innovate and clients see their brand stories and business objectives realized.

Career highlights: 

• Built and scaled Autumn Communications’ Affiliate & Performance Marketing division, driving nearly $20 million in tracked sales in 2025 alone

• Led high-impact affiliate programs for brands including Caraa, Leatherology, and Willow, driving measurable revenue and brand engagement.