Isabella Palmer

SEEN Group

Senior Director, Advocacy & Partnerships

Isabella Palmer is Senior Director of Advocacy & Partnerships at SEEN Group, where she has redefined the influencer marketing landscape for beauty. She leads Community X SEEN (CXS), the world’s first nano- and micro-creator platform focused exclusively on beauty, overseeing a team of seven and driving full-funnel campaigns across the US and Canadian markets. Since joining SEEN Group in 2018, Isabella has grown into a leader who has scaled CXS into a thriving network of 25,000+ creators, connecting brands with highly relevant talent. She has guided major beauty brands—including Estée Lauder, Real Techniques, Revlon, Charlotte Tilbury, Huda Beauty, Clinique, and Origins—through campaigns that combine organic content seeding, paid social activations, and curated event experiences. Under her leadership, SEEN Group positioned CXS as TikTok Shop’s first certified beauty specialist CAP agency, establishing the company at the forefront of social commerce innovation. Isabella’s work has democratized the creator economy for beauty, proving that strategic alignment with category expertise delivers long-term brand loyalty better than traditional reach-focused influencer campaigns have. 

Career Highlights:

• Credited with scaling SEEN Group’s CXS platform in the US and Canadian markets, building a thriving community of global creators with a combined reach of over 400 million.

• Supported top beauty brands including Real Techniques, Revlon, Charlotte Tilbury, Huda Beauty, Clinique, iS Clinical, Origins, and more.