Gianna Cesa

Behrman Cesa Communications

President

Gianna Cesa is President of Behrman Cesa Communications (BCC), where she has transformed the agency into a next-generation communications powerhouse. Integrating media relations, influencer strategy, omnichannel storytelling, affiliate marketing and AI-powered insights has helped their clients connect authentically with their audiences. Her leadership has shaped award-winning campaigns for beauty, aesthetics, wellness and health brands. For example, Gianna and her team orchestrated the Wet Brush x Goody x LoveShackFancy PR collaboration, blending experiential events, influencer content and digital storytelling to drive awareness and consumer excitement. They also guided the recent PanOxyl rebrand, leveraging ‘dermfluencer’ partnerships and real consumer testimonials to reposition the heritage brand for a modern audience. For Nutrafol, Gianna and her team led initiatives that highlighted clinical authority and consumer trust, supporting long-term brand equity and market growth. Across product launches, rebrands and high-impact collaborations, Gianna consistently translates complex science and mission-driven brand stories into narratives that resonate with both consumers and industry stakeholders.

Career Highlights: 

• Built BCC into a modern, full-service communications agency, integrating traditional PR with influencer strategy, omnichannel storytelling, and data-driven insights.

• Developed and executed high-profile campaigns for leading beauty, wellness, and health brands.

• Recognized as a thought leader and advocate for women in communications, mentoring emerging talent and championing inclusive agency culture.