Elaine Garza

Giant Noise

CEO

Elaine Garza is the founder of Giant Noise, a leading Texas-based PR and marketing agency known for its cultural fluency and creative impact. With nearly three decades of experience spanning media, hospitality, lifestyle, and entertainment, Elaine has built her career on the belief that great storytelling is rooted in authenticity and human connection. Under her leadership, Giant Noise has grown from a two-person startup into a 70+ person powerhouse with offices in Austin, Dallas, Houston, and San Antonio, representing clients including The University of Texas at Austin, Hotel Emma, ACE Hotel New Orleans, The Pearl, Moontower Comedy Festival, and Omni Hotels & Resorts. Her creative leadership shines through in campaigns that merge storytelling with strategy. For The Pearl and Hotel Emma, she transformed a local redevelopment into a nationally recognized culinary and cultural destination, positioning it as a cornerstone of San Antonio’s identity. At SXSW, she led the U.S. debut of Dubai’s Museum of the Future, crafting a cross-platform activation that connected global innovation with Austin’s creative community. And in 2024, she guided clients through the launch of the Texas MICHELIN Guide, leveraging culinary storytelling to elevate Texas onto the global dining stage. Elaine is also a mentor and community advocate, serving on the boards of I Live Here I Give Here, Texas Exes, and KUT Public Media, and advising UT’s Moody College of Communications.

Career Highlights:

• Named Best CEO of 2024 by the Austin Business Journal. 

• Held roles at HarperCollins, Vibe, and Spin, where she honed her craft in media relations and brand strategy.