Denisa Caldova

Daytrip

Head of Global Communications & PR

Denisa Caldova is a seasoned public relations leader with international experience spanning the United States and Europe, currently residing in the Czech Republic.  She currently serves as Head of Global Communications and PR at Daytrip, where she shapes the travel brand’s global image and oversees its communications strategy. In her role, Denisa built Daytrip’s global PR program from the ground up, bringing her U.S. market experience to create campaigns that resonate with international audiences while meeting the specific demands of American media. She has designed initiatives that integrate social media activations, strategic press outreach, and earned media placements, strengthening relationships with content creators and enhancing the brand’s visibility, recognition, and cultural relevance. Most recently, Denisa led Daytrip’s 10-year anniversary campaign, which combined a social media giveaway, paid press release distribution, and earned media to increase engagement across platforms, broaden audience reach, and elevate the brand’s profile. Denisa leverages her international insights to deliver results that connect Daytrip to travelers and media worldwide, including coverage in top-tier outlets such as Forbes, Business Insider, and Condé Nast Traveller.

Career Highlights: 

• Developed and executed a successful PR campaign for a lifestyle brand during the pandemic, which resulted in over 180% uptick in sales within six months. 

• Led major funding announcements and strategic communications initiatives for brands expanding into the US market.