Dara Busch

HAVAS PR North America

CEO

Dara Busch is an award-winning communications executive and CEO of HAVAS PR North America, where she oversees HAVAS Red and HAVAS Formula, leading a 250-person team across New York, Los Angeles, and Chicago. Since joining HAVAS, she has driven transformative growth across the agency network, securing new business wins including Arrowhead Pharmaceuticals, UGG, and City National Bank. Dara’s collaborative approach has fostered a culture of innovation, integrating HAVAS Red and HAVAS Formula under a “better together” philosophy that has elevated client work for global brands such as Sony and OGX. Dara’s creative leadership shines through in campaigns that reflect her strategic vision and cultural fluency. For Kenvue, she led a youth engagement platform that reintroduced the brand to a new generation through social storytelling and influencer partnerships. Her work with Chase showcased her strength in multicultural communications, guiding a bilingual fraud-prevention campaign that combined expert insights with empathetic storytelling. And for Progressive, she used the Paris Olympics as a timely backdrop to elevate the brand’s “Un-become Your Parents” campaign through clever editorial hooks and cultural activations. Beyond business performance, Dara has championed professional development and culture-building initiatives across the organization, and leads HAVAS Red’s thought leadership platform.

Career Highlights: 

Recognized as  the American Business Awards’ 2023 Woman of the Year in PR and Marketing, and included in Campaign’s U.S. Inspiring Women list. 

Recipient of multiple leadership honors including the Stevie Awards’ Gold for Executive of the Year and Bulldog Awards’ Silver for Agency Leader of the Year. 

Thought leader and featured speaker at leading industry events including the Meltwater Summit.