Colette Zakarian

IPG Mediabrands

Vice President, Communications

Colette Zakarian is Vice President of Communications at IPG Mediabrands, where she unifies messaging across a global network of media agencies and oversees communications for an 18,000-employee organization. She has built high-impact internal and external communications functions, shaping CEO messaging, client updates, and award submissions while driving industry recognition for the network. Colette has played a central role in transformative initiatives at IPG Mediabrands, including the launch of the supercharged performance unit, KINESSO, ensuring cohesive narratives across employees, clients, and the press. Prior to IPG Mediabrands, she honed her expertise in high-profile, fast-moving environments, including DreamWorks Animation and Twitter (X), where she led global communications for the company’s largest technical product during the Musk acquisition. Across all roles, Colette combines strategic insight, storytelling, and operational excellence to elevate organizations, strengthen leadership visibility, and build culture and engagement. She has also advanced female executive visibility through award campaigns, securing recognition for leaders across Adweek, Campaign, She Runs It, AdMonsters, and the AAF Hall of Achievement.

Career highlights:

Built and led internal and external communications functions at IPG Mediabrands, elevating CEO messaging, press for global partnerships, and executive profiles. 

Led IPG Mediabrands most successful award seasons, securing several network of the year titles and leadership recognition.