Blair Aires

Centric Brands

Vice President, Internal Communications

Blair Aires is a global communications leader who drives engagement, transparency, and culture as Vice President of Internal Communications at Centric Brands. She oversees strategy and execution for a global workforce, partnering with senior leadership to position internal communications as a strategic business driver. At Centric Brands, Blair has built programs that connect employees to company goals, reinforce leadership visibility, and support cultural transformation, ensuring communications are a core driver of organizational success. Her initiatives include engagement platforms such as The Connection newsletter, the LeaderConnect program, and career development initiatives like Fashion Your Future and PIVOT, which foster connection, recognition, and professional growth across the organization. Through these programs, Blair has strengthened culture, guided employees through change, and elevated internal communications as a key lever for business performance.  

Career highlights:

• Directed Chobani’s 10-year anniversary rebrand, aligning corporate narrative, brand messaging, and employee communications while elevating external visibility.

• Launched high-impact global internal communications initiatives at Kraft Heinz, improving transparency and aligning leadership messaging across geographies.