Amy Elderton

Bang & Olufsen

Global Communications Director

Amy Elderton is Global Communications Director at Bang & Olufsen, where she leads the brand’s global communications strategy and storytelling across markets. Drawing on experience spanning luxury fashion and design, she has helped evolve Bang & Olufsen’s positioning as a leader in “Luxury Timeless Technology,” connecting its heritage in craftsmanship and innovation with contemporary culture. Amy oversees global PR, influencer engagement, content, and partnerships, developing creative systems that merge cultural relevance with operational excellence. Her work has included initiatives such as Bang & Olufsen’s role as sound partner for Copenhagen Fashion Week, which deepened the brand’s presence in luxury fashion through immersive editorial and creator programming. She also orchestrated successful activations around 3daysofdesign that reinforced B&O’s creative authority at the renowned design festival. Her strategic vision continues to elevate Bang & Olufsen’s influence across global markets.

Career Highlights:

• Former head of global PR and communications at NET-A-PORTER and MR PORTER.

• Oversaw NET-A-PORTER’s High Jewellery launch. 

• Worked on Burberry’s Art of the Trench initiative, helping to create the successful community-led campaign.