Vicky Williams Grahan
Chief Digital Officer
Coyuchi
Vicky Williams Grahan joined Coyuchi in 2024 as Chief Digital Officer, bringing over 20 years of expertise in driving digital growth and innovation. Since her arrival, she has demonstrated exceptional leadership, guiding the brand to new heights with a clear vision to elevate its profile and push boundaries in both design and sustainability. One of her most notable achievements was securing Coyuchi’s first-ever celebrity spokesperson, A-list actress Naomi Watts. This groundbreaking partnership significantly raised Coyuchi’s global profile, solidifying its influence in the industry. Vicky’s unique ability to blend design innovation with Coyuchi’s commitment to sustainability has positioned the brand at the forefront of conscious consumerism. She has helped expand Coyuchi's reach by promoting eco-friendly, design-forward products and forging key collaborations with brands such as Credo, The Laundress, NATIVA, and Allied Home, connecting Coyuchi with new audiences across clean beauty and high-end home goods sectors. Before joining Coyuchi, Vicky served as Senior Vice President of E-Commerce & Marketing at Parachute Home, where she was instrumental in scaling the brand’s direct-to-consumer business. Her diverse career also includes marketing roles at Guess?, Girlfriend Collective, Atom Tickets, and American Express.
Career Highlights
Led marketing initiatives that helped Coyuchi secure awards including House Beautiful’s Sleep Awards, Good Housekeeping’s Best Bedding Awards, and Architectural Digest’s Best Sleep Awards in 2024
Planned to speak at eTail West 2024, a major event that gathers top eCommerce and retail professionals
Featured speaker at MAU Vegas in 2019
