Vicky Boudreau
Co-Founder and CEO
Heylist
As Co-Founder and CEO of Heylist, Vicky Boudreau aims to revolutionize marketing with a tech-driven platform that empowers creators to monetize their content and expand brands’ access to the creator economy. Operating on a software-as-a-service (SaaS) model, Heylist is a marketplace that connects brands and agencies with nano-influencers—individuals with 10,000 followers or fewer who boast high engagement rates. The company recently announced the closing of its first funding round, raising $1.6M, with venture capital fund Accelia Capital leading the way. With its platform integrating artificial intelligence, Heylist is innovating to make the influencer marketing sector more effective and collaborative. This has been praised by the Quebec government, which stated, “It is thanks to visionary young companies like Heylist that we strengthen Quebec's position as a leader in technological innovation.” Before founding Heylist, Vicky co-founded marcomms bicom, leading a team of more than 40 professionals in their work with brands including L'Oréal, The North Face, Sezane, Diptyque, Vans, Uniqlo, Neutrogena, Aveeno, and more.
Career Highlights
Recognized with the Arista Entrepreneur of the Year Prize and Top 40 Under 40 in Canada
Heylist won the Emerging Entrepreneur Award from the Bronfman Foundation in 2023
In 2024, Heylist was invited by Quebec's government to participate in South by Southwest in Austin
