Suzzette Martinez-Malavet
Vice President, Earned Media, Influence and Culture
Edelman
Throughout her career in marketing communications, Suzzette Martinez-Malavet has cemented her reputation as a trusted leader in global media relations, influencer marketing, and media training. Her expertise spans significant cultural activations and integrated campaigns, such as the Epic Games Ariana Grande x Fortnite concert, Starbucks’ Sip & Sling partnership with designer Brandon Blackwood, Dove’s Self-Esteem Project, and the AAPI Summit for The Asian American Foundation. Suzzette is highly regarded for her ability to connect the dots between cultural, social, and business trends, delivering breakthrough results for clients while fostering strong, lasting relationships with media and stakeholders. Suzzette is also a dynamic coach, developing future media leaders while consistently delivering exceptional results for high-stakes clients such as Delta Air Lines, eBay, Lucid Motors, and more. In addition to her impressive track record of client success, Suzzette spearheads Edelman’s Inclusivo Hispanic Resource Group, championing diversity and inclusion within the company.
Career Highlights
Led high-profile campaigns for global brands like Starbucks, Dove, and The Asian American Foundation
Recognized as a PR Rising Star by Business Insider (2023)
Guest speaker at Boston University and HerCampus events, an online magazine focused on Gen Z
