Suzanne Cohen
Chief Marketing Officer
Kravet Inc.
Suzanne Cohen is the Chief Marketing Officer at Kravet Inc.––the company’s first CMO in its 105-year history. With over two decades of experience in luxury marketing, Suzanne has brought a data-driven, analytical approach to transforming the B2B home furnishings brand’s marketing practices. Under her leadership, Kravet has shifted from a product-centric to a brand-centric strategy, prioritizing storytelling over simply showcasing products. She introduced brand books for each of Kravet's five heritage brands, a first for the company, enhancing the importance of cohesive brand narratives. Suzanne has also implemented a 360-degree marketing approach, integrating multi-channel campaigns and investing in digital assets like video to expand the brand’s reach and drive measurable results. Suzanne’s marketing strategies have elevated Kravet’s brand presence and set new standards in the industry. As a leader, she has fostered an open, collaborative environment where employees feel valued and empowered to contribute ideas, with her accessibility at all levels driving innovative marketing strategies. Prior to her role at Kravet, Suzanne led marketing efforts at The IRONMAN Group, JPMorgan Chase, Marriott International, and Starwood Hotels & Resorts.
Career Highlights
Featured in Forbes.com for her influence and contributions to marketing and luxury goods sectors
Highlighted on DesignNewsNow.com for her work at Kravet, showcasing her ability to drive consumer engagement and set trends in the home furnishings industry
Was a panelist at the Bloomberg Luxury Event, where she shared insights on the future of communal living in the hospitality sector
