Sunny Jenkins
Founder
The Right Now
Sunny Jenkins is the founder of The Right Now, a PR agency launched in 2020 that specializes in culturally relevant brand marketing in the entertainment and consumer sectors. With over two decades of experience, she is skilled at crafting compelling brand narratives and leveraging her extensive network in fashion, lifestyle, and retail. Known for securing high-profile talent partnerships, Sunny develops comprehensive strategies that drive media coverage and boost sales. For example, during the US relaunch of Tommee Tippee, she conceptualized a fireside chat featuring influencer Erica Domesek, secured Lindsay Lohan as the brand’s global ambassador, and helped the brand achieve significant increases in sales and visibility. Her strategic approach extends to luxury and lifestyle brands, like her work with SEYMOURE Gloves, where her efforts helped propel the brand to celebrity status and major media placements. Beyond her agency work, Sunny is deeply committed to social causes. She is a founding member of I Am a Voter., a nonpartisan movement that has played a key role in driving voter participation and turnout. The movement has partnered with over 100 brands to encourage voter engagement, contributing to the highest percentage of eligible voter turnout since 1908. Before founding The Right Now, Sunny was the North American Practice Lead at BCW Global and held senior roles at HL Group, BCBGMAXAZRIA Group, Quiksilver, and Nike Communications, where she honed her expertise in global brand strategy and talent relations.
Career Highlights
Named among Angeleno Magazine’s Most Dynamic Women
Oversaw global PR, events, and partnerships for BCBGMAXAZRIA Group and was Vice President at HL Group, expanding its Celebrity and Influencer Relations divisions
Led the relaunch of Tommee Tippee’s U.S. operations
