Stephanie Rufo
Senior Manager, Brand PR & Influence
PATRÓN Tequila
Stephanie Rufo is a visionary marketing leader who has redefined PATRÓN Tequila’s brand presence. As Senior Manager of Brand PR & Influence, she has expertly led media relations and influencer marketing, launching new products and amplifying the brand’s recognition. A standout achievement in Stephanie’s career is the creation of PATRÓN’s Agave Familia, a diverse network of influencers who authentically integrate the brand into their lives. Stephanie was also integral in the successful launch of PATRÓN EL ALTO, the brand’s first prestige innovation, spearheading a PR and influencer strategy that included exclusive interviews with Missy Elliott. She further elevated the brand with the launch of PATRÓN EL CIELO, securing a feature in Food & Wine and leveraging Doja Cat’s star power to drive media coverage. Her innovative strategies shone at Coachella, where Stephanie orchestrated sponsorships and content that garnered billions of impressions, despite PATRÓN having no physical presence at the festival. Stephanie ensures PATRÓN is at the forefront of every major culture moment, from F1 in Miami to Heidi Klum’s Halloween party. Her strategic vision and expertise have positioned PATRÓN as a leader in the luxury spirits market, creating campaigns that dominate headlines and generate remarkable earned media and social buzz.
Career Highlights
Recognized as one of AdAge’s 2023 Rising Stars
Honored as a member of PR Daily/Ragan’s Top Women in Communications Class of 2024 in the Dynamic-Doers category
Shortlisted for the 2024 Digiday Future Leaders Awards
