Skye Healey Ward
Global Head of Marketing
Armadillo
Skye Healey Ward is the Global Head of Marketing at Armadillo, where she has played a pivotal role in the brand's growth and international expansion over the past five and half years. Skye leads all aspects of the company’s marketing strategy, including creative direction, partnerships, events, advertising campaigns, product launches, and digital performance across key markets in the US, Australia, UK, and New Zealand. Her leadership was instrumental in the brand’s rebrand in 2019, establishing Armadillo as a premium luxury handmade rug brand and overseeing its expansion with showrooms in major cities, including Los Angeles, New York, San Francisco, Sydney, and Melbourne. Skye has also been integral to Armadillo’s evolution into a purpose-driven luxury brand, championing sustainability and social responsibility, and supporting the company’s certification as a B Corp with one of the highest scores in the industry. Skye has redefined the retail experience for Armadillo, taking inspiration from luxury fashion ateliers to position the brand’s stores as immersive brand stories. With her strategic support, Armadillo has experienced significant growth over the past five years, and the company is now well-positioned for projected 2x growth and further global expansion. A seasoned marketer with deep experience in home interiors and media, Skye has worked with iconic brands like Poliform, Arflex, Herman Miller, and Louis Poulsen, and held positions at the Australian Broadcasting Corporation and Time Inc.
Career Highlights
Led multiple award-winning campaigns, including the Rhythm of Nature microsite for Armadillo and House of Grey, which was a finalist at the Dezeen Awards and earned accolades from Awwwards, CSS Awards, and the Sydney Design Awards, among others
Supported Armadillo to receive brand awards including The Australian Financial Reviews’ Best Places to Work in Australia and the Great Place to Work Certification in the US
Profiled in Marketing Trends, Inside Out, Australian House & Garden and Vogue Living
