Sarah Jenkins
Partner
The Romans New York
Sarah “SJ” Jenkins is a partner at The Romans, a global creative agency specializing in influencer, production, experiential, corporate, and consumer strategy. SJ has built her career through a proven track record of transforming brands through cultural relevance and innovative storytelling. At The Romans, she led the successful launch of the agency's New York office in 2022, helping drive agency success with clients like Amazon, Pernod Ricard, and Benefit Cosmetics. SJ's leadership is defined by her ability to create culturally authentic campaigns that resonate with diverse audiences. She played a pivotal role in campaigns for brands like Candy Crush, where she helped expand its reach to Gen Z through lifestyle-driven initiatives. She also repositioned Grindr from a “hook-up app” to a global community platform with initiatives like the “Gayborhood” feature, which highlighted Grindr’s broader social impact. Beyond her agency work, SJ is passionate about fostering a workplace culture grounded in authenticity, DEI, and empowerment. Previously, SJ served as SVP of Accounts at experiential marketing agency NVE, and SVP at BCW Global, where she led consumer marketing efforts for brands like Colgate-Palmolive and Chipotle Mexican Grill.
Career Highlights
Led the launch of The Romans’ New York office
Featured in Forbes and Rolling Stone, serving as an active member of Forbes Agency Council and Rolling Stone Culture Council
Renowned for fostering a workplace culture rooted in authenticity, inclusivity, and DEI
