Marcomms’ Most Influential, 2024: Saba Landmann

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Saba Landmann

Senior Vice President, Global Brand + Portfolio Public Relations

Marriott International

Saba Landmann is a seasoned PR leader with extensive experience in both the hospitality and fashion industries, renowned for crafting culturally resonant PR campaigns and global communication strategies for some of the world’s most prestigious brands. At Marriott International, Saba shapes the PR strategy for the company’s expansive luxury portfolio, which includes iconic brands like The St. Regis, The Ritz-Carlton, W Hotels, and EDITION Hotels. A standout achievement in her role has been Marriott’s 2024 Luxury Group Global PR Activations. Saba developed a groundbreaking strategy that integrated Marriott’s luxury events with significant cultural moments, elevating the brand’s global profile. This initiative included partnerships with high-profile events such as Glamour Women of the Year, Financial Times Business of Luxury, Frieze LA, Vogue Forces of Fashion, and the Architectural Digest Design Panel, further strengthening Marriott's position in the luxury sector. In early 2024, Saba also led the PR strategy for Marriott Bonvoy’s sponsorship of Taylor Swift’s The Eras Tour, a campaign aimed at Gen Z audiences that has generated sustained media attention and coverage since its launch. Before joining Marriott as Senior Vice President of Global Brand and Portfolio PR in February 2023, Saba was Vice President of Global Communications at G-III Apparel Group, where she oversaw global PR for top fashion brands such as Donna Karan, Karl Lagerfeld, Vilebrequin, and Sonia Rykiel.

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