Marcomms’ Most Influential, 2024: Rafael Azzi

Rafael-Azzi-AZZI-CO

Rafael Azzi

Founder & CEO

AZZI+CO

Rafael is the driving force behind AZZI+CO, a global agency he established in January 2016 with a focus on representing Latin American fashion and jewelry brands in the U.S. market. His strategic vision has since expanded the agency’s expertise to include hospitality, jewelry, and fashion, attracting international brands from Turkey, France, Ukraine, and Italy, and establishing AZZI+CO as a prominent global agency. Notable clients under AZZI+CO’s guidance include Colombian designer Silvia Tcherassi, French brand Olympia Le-Tan, fine jewelry designer Ara Vartanian, Brazilian footwear designer Alexandre Birman, Fasano Hotels, and Eataly. Rafael’s impact also led to the agency's expansion into São Paulo in 2018, enabling international brands to enter the Brazilian market. Rafael is known for his hands-on, boutique-style approach to client service, which led to the creation of a Business Development division at AZZI+CO, broadening its offerings to include commercial management for select clients. At their latest Spring/Summer showroom, the agency hosted over 50 top buyers from leading U.S. retailers, generating significant sales success for clients.

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