Natalie Cahill
Sr. Director Brand Marketing & Global Communications
Malin+Goetz
Natalie is a dynamic marketer and brand builder with 15 years of experience driving growth and building brands across global beauty and lifestyle markets, including Calvin Klein, Christian Dior, and Malin+Goetz. Specializing in creative storytelling, strategy development, and 360° global launches, she has consistently delivered impactful campaigns that resonate with consumers and drive measurable results. At Malin+Goetz, Natalie led the brand's first-ever major campaign, revitalizing legacy products and increasing brand awareness across key regions in the US, UK, and Hong Kong. This campaign, which included high-impact outdoor media in major cities like New York, London, and Hong Kong, was the brand’s most extensive to date, resulting in significant growth in site traffic, social media engagement, and overall brand visibility. Natalie also spearheaded innovative retail-driven initiatives, such as the Artist Series, which engaged local communities and drove foot traffic to newly-opened apothecaries by partnering with emerging artists for unique candle collections. In 2023, Malin+Goetz received multiple industry accolades, including Best Spatial Design and Best Pop-Up awards from Beauty Matter, while also being recognized as a Future 50 Brand shaping the future of beauty. A passionate and strategic marketer, Natalie continues to set the standard in brand-building by blending creative storytelling with consumer-centric campaigns that span all communication touchpoints.
Career Highlights
Selected for the FUTURESHIP millennial think tank at Christian Dior, tasked with driving cultural change within LVMH’s North America Marketing team
Spearheaded LVMH’s first mentorship program, connecting all beauty brands under one roof and initiating a mentor-mentee pilot program
Led LVMH’s corporate social responsibility (CSR) group and secured the company’s first partnership with Dress for Success
Helped Malin+Goetz achieve recognition as a Future 50 Brand, highlighting its trailblazing impact on the beauty industry
