Lauren Kleinman
Founder & CEO, Co-Founder
Dreamday, The Quality Edit / Quality Media
Lauren Kleinman is the visionary Founder and CEO of Dreamday, an award-winning agency that is revolutionizing the PR industry with its innovative Performance PR approach. By seamlessly integrating traditional public relations with affiliate marketing, Dreamday has redefined how brands achieve measurable, data-driven results. Under Lauren’s leadership, the agency has built a diverse and thriving roster, featuring numerous BIPOC and female-founded brands. Lauren’s work has not only shaped Dreamday’s success but also created a new category in PR that is transforming the media landscape. Prior to founding Dreamday, Lauren co-founded The Quality Edit and Quality Media, a trailblazing digital platform and agency focused on Performance Publishing™. This model has redefined customer acquisition by offering efficient, results-driven storytelling and reducing the rising costs of digital advertising. Through Quality Media, Lauren has empowered small businesses, particularly those led by underrepresented groups, helping them scale while maintaining brand integrity. Today, both Dreamday and Quality Media continue to thrive under Lauren’s leadership, fostering a culture of innovation, social responsibility, and professional growth. Lauren’s career journey began with key roles at Scopely and Ritual, where she played a pivotal role in driving growth and forging strategic partnerships.
Career Highlights
Recently recognized with the Los Angeles Times Inspirational Women award
Guest on notable podcasts including Shopify Masters, DTC Podcast, Female Founder Collective, and The PR Podcast
Featured in prestigious publications including USA Today, The Cut, and Forbes
