Marcomms’ Most Influential, 2024: Lark-Marie Antón

Lark-Marie-Anton-Gannett

Lark-Marie Antón

Chief Communications Officer

Gannett | USA TODAY Network

Lark-Marie Antón is a seasoned communications leader with over 20 years of experience in public relations, spanning diverse industries. As Chief Communications Officer at Gannett | USA TODAY Network, she oversees internal and external communications, public affairs, and corporate social media, managing the newsrooms of hundreds of publications, including USA TODAY and local papers across 200 U.S. markets. Lark has been a driving force in shaping Gannett's communications strategy. She played a key role in the company’s strategy not to endorse a presidential candidate ahead of the 2024 election, reinforcing Gannett’s commitment to unbiased journalism and empowering readers to make informed decisions. Her leadership has been crucial in navigating challenges such as labor issues and the integration of AI in the newsroom. As a founding member of Gannett’s AI Council, Lark has helped shape the company’s strategy for leveraging AI to enhance content and audience engagement. Under her leadership, Gannett has achieved historic milestones, including significant growth in its digital audience and the securing of key brand partnerships that have driven revenue. Lark is also passionate about fostering inclusivity and has championed initiatives like the #VotaConmigo campaign in collaboration with Univision, urging people to vote and ensuring all voices are heard. Before joining Gannett, Lark held senior executive positions at Aura, Hertz, Verizon, and Loews Hotels, and served as Deputy Press Secretary for Mayor Michael Bloomberg’s administration in New York City.

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