Ilana Dvir
Head of Strategy
Jennifer Bett Communications
Ilana Dvir is a seasoned media relations strategist who currently serves as Head of Strategy at Jennifer Bett Communications (JBC). Known for her ability to craft compelling narratives, Ilana has led high-impact campaigns for notable brands, securing top-tier media coverage in outlets like The New York Times, Forbes, and Vogue. She has played a pivotal role in expanding JBC’s Lifestyle division, working with clients such as the disruptive ear-piercing studio Studs and the Gen Alpha-viral skincare brand Bubble. Ilana’s work with Studs helped elevate CEO Anna Harman’s thought leadership, resulting in high-profile media placements and speaking engagements. She was also instrumental in launching Bubble’s first lip care category, driving a marketing strategy that resulted in the brand’s most successful press debut. Ilana’s ability to identify emerging trends, such as her work on the Olipop sleepy girl mocktail, combined with her integration of AI tools into campaigns, has further solidified her as a leading voice in PR. Her proactive approach to mentoring and fostering collaboration at JBC has reshaped both internal practices and client strategies.
Career Highlights
Instrumental in establishing and expanding JBC’s Lifestyle division, focusing on home & design, food & beverage, technology, and sustainability
Successfully shaped the thought leadership strategy for Studs' CEO, securing media features and speaking engagements
Led high-impact campaigns securing media coverage in top outlets like The New York Times, Forbes, and Vogue
