Eliot Sandiford
Vice President, Public Relations and Partnerships
The Set Collection
Eliot Sandiford serves as the Vice President of PR and Partnerships at The Set Collection, where he leverages his deep experience in luxury and lifestyle PR to drive impactful global brand strategies. Overseeing The Set Collection’s international PR teams and property-based communications, Eliot has implemented innovative solutions that enhance brand awareness and elevate guest experiences. Throughout his seven-year tenure with The Set Collection, Eliot has cultivated strategic brand partnerships that align with The Set Collection’s commitment to luxury and wellness. His recent collaborations with Therabody and U Beauty introduced exclusive wellness and skincare offerings across the group’s properties, leading to standout press placements as well as significant revenue growth through increased bookings and in-room wellness experiences. A forward-thinking leader, Eliot proactively integrates wellness into luxury travel, setting The Set Collection apart as a pioneer in the sector. Additionally, he leads sustainability and charitable initiatives, including partnerships with the World Wildlife Fund and various local charities, reflecting the brand’s dedication to responsible hospitality.
Career Highlights
Integrated Therabody wellness products into suites and spas across The Set Collection
Led The Set Collection’s support for the World Wildlife Fund, adopting over 300 endangered animals through donations
Held PR leadership roles at The Lane Crawford Joyce Group in Hong Kong and Bacchus PR in the UK
