Denise Daly
Director, Public Relations and Influencer Marketing Lifestyle Brands | Products | NIL | Collaborations
JBL Harman
Denise Daly is an award-winning PR and influencer marketing leader known for driving transformative campaigns for global brands. As Director of PR and Influencer Marketing at JBL, she spearheads innovative media strategies and initiatives that engage Gen Z through cultural, social, and content-driven campaigns. Under Denise’s leadership, JBL has achieved record-breaking media coverage and engagement, including a significant shift from product-focused media relations to proactive, narrative-driven storytelling that resonates with younger audiences. She has led high-profile campaigns such as the JBL Authentics launch, JBLien Ear-n-vasion, and the JBL Campus program, each demonstrating her ability to blend cultural relevance with creative marketing to elevate brand awareness and build consumer loyalty. Her strategic vision has transformed JBL’s PR program into a powerful engine of consumer engagement, utilizing celebrity partnerships, influencer collaborations, and media activations to amplify the brand’s impact.
Career Highlights
Under her leadership, the JBL PR and Communications team won multiple industry awards, including SABRE Awards, Platinum PR, Shortys, PR Daily, Clio Music, ADDYs, and Webbys
Expanded JBL’s influencer roster and forged dynamic collaborations, solidifying the brand’s position as a leader in lifestyle audio for Gen Z
