Cindy Krupp

Founder & CEO

Krupp Group

Cindy Krupp is a trusted name in marketing, bringing decades of expertise in brand strategy and communications. After senior PR roles at prestigious brands like Bottega Veneta, Ralph Lauren, and Barneys New York - where she rose to Vice President of PR - Cindy’s passion for launching new brands and supporting creative talent led her to found Krupp Group in 2005. With an “always-on” approach blending PR, influencer marketing, celebrity placement, and events, Krupp Group has represented iconic brands like TUMI, Dr. Martens, and ALO Yoga. Recently, Cindy and her team led the relaunch of Kenneth Cole’s women’s collection with Ariana DeBose, managed Foundrae’s LA store opening, and secured an impactful unpaid placement for Stephanie Gottlieb by having Taylor Swift wear a custom necklace at the Super Bowl. In addition to Krupp Group, Cindy co-founded 28 ROW in 2018 to help brands connect with Gen Z through peer-influencer marketing and launched Studio Beauty in 2019, an interdisciplinary PR agency for the beauty and wellness sectors.

Career Highlights

• Founded Krupp Group in 2005, co-founded 28 ROW in 2018, and launched Studio Beauty in 2019 

• Serves on several prestigious boards, including COUTURE and the Accessories Council, showcasing her role as an industry thought leader

• Mentors emerging designers and brands as part of her work with the Council of Fashion Designers of America (CFDA), contributing to the future of the fashion industry