Marcomms’ Most Influential, 2024: Carrie Ellen Phillips

Carrie-Ellen-Phillips-BPCM

Carrie Ellen Phillips

Co-Founder & Partner

BPCM

Carrie Ellen Phillips, co-founder of BPCM, is a strategic force in global communications, celebrated for pioneering the agency's Sustainability and Impact practice. Under her guidance, BPCM’s sustainability efforts have flourished, becoming a core part of the agency’s growth across sectors, from fashion and beauty to CPG with clients like Colgate-Palmolive. Known for her expertise in integrating sustainability with strategic growth, Carrie’s approach has helped brands navigate the demand for authentic, impactful change while avoiding greenwashing. Carrie’s leadership has driven standout campaigns, including elevating MycoWorks’ Fine Mycelium as a premium leather alternative, launching Colgate-Palmolive’s Keep toothbrush to support reduced plastic use, and securing impressive visibility for Tonies, surpassing media goals and establishing it as a top choice for screen-free children’s play. Internally, Carrie has fostered cultural awareness and education at BPCM by creating quarterly volunteer opportunities focused on food insecurity, launching a culture council for team bonding, organizing educational sessions with thought leaders, and guiding discussions on diversity and belonging.

Career Highlights




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