Anna Rozwandowicz
Founder & CEO
The Story Mob
Anna Rozwandowicz is the founder and CEO of The Story Mob, a global consultancy specializing in gaming culture, esports, and immersive entertainment. Since founding the agency in 2018, Anna has guided its growth, advising sports and entertainment brands, tournament organizers, publishers, and esports clubs on how to engage gaming communities effectively. Launching The Story Mob during the esports boom, Anna navigated the post-COVID "Esports Winter" by pivoting the agency’s focus to broader gaming culture, securing opportunities in emerging markets such as the Middle East, where gaming is rapidly growing. A key milestone was the agency’s appointment as Lead Agency for the 2024 Esports World Cup—a landmark event in esports. Renowned for bridging the gap between gaming communities and mainstream media, Anna’s approach emphasizes authenticity and engagement through digital platforms like Discord and social media. She champions a progressive company culture, introducing a four-day workweek to promote work-life balance and attract top talent. The Story Mob is a 100% female-founded and 50% female-led agency, focused on inclusivity and innovation. Beyond her role as CEO, Anna advises the Cybersmile Foundation and mentors esports startups at leAD Sports, shaping the future of gaming and esports leadership.
Career Highlights
Secured the first-ever coverage for esports in mainstream media outlets
One of the first and only female founders in the gaming industry, recognized as a sought-after speaker and moderator
Scheduled to speak at upcoming events including the Bibian Investment Forum, Cityscape Global, and the Wadi Asher Dialogue in Q1 2025
