Marcomms’ Most Influential, 2024: Angela Cheng

Angela-Cheng-KANHA

Angela Cheng

CMO

KANHA

Angela Cheng, the Chief Marketing Officer of Sunderstorm | KANHA, stands as a transformative leader in the cannabis industry. With over 20 years of experience across cannabis, spirits, and fashion sectors, Cheng has spearheaded marketing strategies that have redefined brands in highly regulated spaces. At Sunderstorm, she oversees KANHA's portfolio, positioning the brand as one of the top edibles in the market, and is instrumental in promoting cannabis as a wellness tool. Under Angela’s guidance, KANHA has seen substantial international growth, with her expertise driving both brand strategy and expansion. Internally, she fosters a culture of inclusivity and innovation, emphasizing diversity and actively mentoring women and minorities in a traditionally male-dominated industry. Her marketing initiatives have also been pivotal in reshaping the public perception of cannabis, with her work supporting renowned brands like Raw Garden, Lowell Smokes, Pacific Stone, and KANHA introducing new consumer demographics to the industry. Before entering the cannabis space, Angela was well established in the spirits industry, having led successful campaigns for Bacardi, Diageo, and LVMH.

Career Highlights




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