Amy Hannah
Vice President of Brand Marketing
Kendra Scott
With over two decades of experience in the fashion and media industries, Amy Hannah has dedicated the last seven years to Kendra Scott, where she has emerged as an influential leader in brand marketing. Currently serving as Vice President of Brand Marketing, Amy drives impactful initiatives that blend authenticity, community engagement, and experiential retail. Her leadership has reinforced Kendra Scott’s core values of fashion, family, and philanthropy through transformative programs like the Get Game Day Ready campaign—a collaboration with NFL teams that fosters meaningful fan connections through local, multi-market events. Under Amy’s guidance, the brand has successfully expanded into new categories and strengthened its presence as a trusted lifestyle brand with a community-focused retail approach. Amy’s commitment to community extends to philanthropic initiatives as well, such as Kendra Gives Back events, which support local causes and deepen customer loyalty. She has also led high-profile collaborations with partners like LoveShackFancy, Mattel’s Barbie, and country music star Lainey Wilson, resulting in record-breaking sellouts that reinforce the brand’s “customer-first” philosophy. Her innovative Kendra Scott x Museum of Ice Cream experiential campaign set new standards for immersive retail, while her digital strategies on Instagram and TikTok have achieved impressive engagement metrics. Before joining Kendra Scott, Amy honed her expertise in brand-building and marketing strategy at leading companies, including Rodale, Nylon, Alice and Olivia, and Coach.
Career Highlights
Featured by major industry platforms including AdWeek and Glossy
Spearheaded successful campaigns like the Kendra Scott x LoveShackFancy collaboration, which sold out within an hour
Enhanced Kendra Scott’s digital presence, achieving a 75% higher Instagram engagement rate than competitors and 135 million TikTok video views
