Amanda Henry
Vice President of Business Development and Women's Wellness
Therabody
Amanda Henry is a dynamic leader with over 15 years of experience in public relations, creative direction, and entrepreneurship, excelling in both the fashion and tech industries. At Therabody, Amanda quickly rose through the ranks, becoming the Vice President of Communication, where she led global PR strategies and played a pivotal role in the company’s expansion into nine countries, establishing Therabody as a market leader. She later took on the role of Vice President of Brand Partnerships, bridging business objectives with cultural trends. In her current role as Vice President of Business Development and Women’s Wellness, Amanda focuses on exploring new revenue streams, cultivating strategic partnerships, and advancing women's health and wellness initiatives. She has developed groundbreaking strategies in crisis management, consumer education, and luxury branding. Notable innovations include the launch of Therabody’s CBD line with an award-winning wellness guide and partnerships such as the exclusive Range Rover collaboration. Amanda has pioneered campaigns that have generated significant earned media value, and her work has positioned Therabody as a leader in the wellness and tech industries. Amanda began her career by establishing Brooklyn PR, where she led celebrity endorsements and product placements for international brands entering the U.S. market. She then co-founded B.Y.O.U., a company dedicated to empowering female-owned businesses with support in PR, digital consulting, and more. Her work with B.Y.O.U. caught the attention of Therabody (formerly Theragun), leading her to join the company as its eighth employee.
Career Highlights
Featured speaker and panelist at prominent events including Cannes Lions 2024 (The Female Quotient), SXSW, Think L.A., Tecnológico de Monterrey’s International Communication Congress, Conferences for Women (CFW), EY Professional Women's Network
Selected as a DOC Fellow and involved in advancing scientific initiatives alongside business and financial leaders
Served as a Jury Member for the 2023 Young Lions PR Competition, evaluating emerging PR talent
